When You're Invisible

As much as I tell founders who I work with to take their founder stories and USE them anchors or even shields because contrary to what some of the world thinks, our stories MATTER. The battles, the wins, loss, near misses, etc., they all matter.

But, I’m gonna keep it real with you, it’s hard to hang onto an anchor when under .02 seconds, somebody can say one thing or in my case, nothing at all, to throw me back into a sense of loss, confusion and second-guessing.

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Christa Chambers-Price
How To Predict & Measure Brand Perception 🎯

What if you can predict brand perception? 

“Yes, you can create the best conditions for your customer to elicit predictable and intended perceptions of your brand.” Disney deeply knows their customer and have built the cues that reinforces the Disney experience. Every detail is delivered with a tight precision to reinforce the Disney story and the stories that are generated for everyone who comes in contact with it. 

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Christa Chambers-Price
In Pursuit of the Perfect Note

I remember the afternoon when I had to give a solo performance of Gabriel Fauré: Requiem op. 48. As I stood backstage, my viola professor looked at me and rolled her eyes. Bracelets, necklaces, a butterfly in my hair and earrings were all sparkly and stage ready.
'Take all of those off. QUICKLY!!' she snapped.
My hands shaking, I removed them. Afterward, she said, 'All of that frilly stuff would have just gotten in the way. You don't need them.'

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Christa Chambers-Price