The Narrative Performance Lab
Orientation
Many innovators believe they have a storytelling problem. Often, they have an adoption condition problem: who decides, who carries risk, what must be true, and why interest doesn’t convert into movement.
The Lab helps you see those conditions with more accuracy — so you can choose your next move without guessing. This is not about persuasion. It’s about decision safety.
How it works
The Lab is made of rooms, but it is not linear. Each room isolates one component of adoption so you can observe what’s happening and name what the system requires. You enter the room that earns its keep — the one that reduces uncertainty at your constraint.
Explore the Lab
AI’s role
AI may assist with signal visibility — pattern spotting, ambiguity detection, and draft summaries to reduce cognitive load. It does not replace judgment, and it does not make decisions. The Lab is designed to preserve founder agency while improving clarity.