Brand Cohorts - Cohort 1
9:00 AM09:00

Brand Cohorts - Cohort 1

It’s time.

You have an incredible talent and a phenomenal idea. Your brand, however, and its story is well, lacking. The process of turning your brand around will take guts and will require you to go deep in reviewing your entire journey and we’re going to do so in six weeks. The Brand Story Accelerator is a brand makeover experience that will focus on helping you and your team discover, build and/or improve what makes your brand unique, deeply understand the customer and markets better in order to build compelling marketing strategies, & explore innovative branding design solutions.

In 6 weeks, you’ll be challenged to go deep on your brand and how it is supposed to

Requirements prior to acceptance: A site visit evaluation and 2-3 recommendations

Week 1 - Market Insights | Competitive Analysis | Package Evaluation

Week 2 - The Customer Story

Week 4 - Prototyping & Testing 

Week 5 - The Brand Story

Week 6 - Showcase Night at the [Location to be named]

Showcase Night will feature a final storytelling event in front of industry leaders and a walk-through expo of the candidate's prototypes.

Throughout the experience, participants will have the choice to participate in additional related modules. These optional modules will feature a variety of accomplished professionals who specialize in knowing how to build sustainable, industry-leading businesses.

  • Doing Business in Ann Arbor

  • PR/Media Opportunities - Traditional

  • PR/Media Opportunities - Digital

  • Pop Up Design and Strategies

  • Managing Your Finances (or repairing them)

  • Managing Your Health (physical/mental)

  • Franchising: Explore Different Models & Options

  • Operations Control & Growth

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to Aug 17

UHA-First Round Cut


The first wave of candidates will participate in a two-week, self-paced eLearning course. The field of candidates will be narrowed down again. We'll be paying close attention to those who compete the course and the quality of their content.

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to Jun 30

UHA-Applications Open


Applications to apply to the Empowered to Serve Urban Accelerator is now open!

Applications are open from May 1st - June 30th

Who Should Apply?

  • Entrepreneurs

  • Social Entrepreneurs

  • Tech Entrepreneurs

  • Non-Profits

  • Startups in ideation mode or that have been in business for 5 years or less

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EmPOWERED To Serve Urban Business Storytelling Competition
12:00 PM12:00

EmPOWERED To Serve Urban Business Storytelling Competition

  • Kellogg Hotel & Conference Center (map)
  • Google Calendar ICS

The American Heart Association, the world's leading voluntary organization dedicated to building healthier lives, is seeking start-up companies, teams, individuals and nonprofits to compete in EmPOWERED to Serve, an urban business storytelling competition. 

This competition will bring innovative solutions to communities to remove barriers to health and well being. The EmPOWERED To Serve competition is an opportunity for companies and organizations to effect change in urban communities.

The top 10 business models will receive an opportunity to display and present their business models at the Association's EmPOWERED to Serve Summit and gala on Tuesday, October 17th at Gallaudet University in Washington, D.C. A panel of judges will choose the top three competitors who will win cash prizes to activate their plans:

First place: $30,000
Second place: $20,000
Third place: $10,000

Candidates may apply HERE; the application deadline is 11:59 p.m. (EST) by September 5th 2017. There is no fee required for applying.

The competition will be live streamed on the Entre-SLAM Facebook page.

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