Narrative Performance Lab · Lobby
The American Heart Association · Test Flight 2026 Mode: Lab Decision Environment: —

Welcome Posture · Purpose · How to move through the Lab

Purpose Make adoption conditions visible inside real systems
What this is A structured environment for decision clarity and condition-shifting
What this is not A pitch program, messaging workshop, or performance theater
You are optimizing for Accuracy over polish
Best stance Curious · honest · willing to learn
Status Active

Welcome to the Lab

Most founders believe they have a storytelling problem. Many actually have an adoption logic problem: who decides, who carries risk, what must be true, and why interest doesn’t convert into movement.

You didn’t come here to persuade harder. You came here because something stalled — not from lack of value, but from unmet conditions inside the system.

A note from the American Heart Association

Welcome to the Test Flight. We’re grateful you’re here. This experience is designed to help you stress-test what’s required for adoption inside real-world systems — not just validate ideas, but understand the conditions that make “yes” possible and sustainable.

(Placeholder message — edit for tone, program language, and any AHA-required disclaimers.)

Posture
Adoption is not granted by enthusiasm. It is released when conditions are met. This Lab helps you see the conditions — and shift them deliberately.

How this Lab is organized

The Lab is made of “rooms,” but it is not a linear journey. Each room isolates one component of adoption so you can see it clearly — without guessing.

Think of the rooms as instruments: you enter the one that helps you observe, name, or diagnose what’s happening in your system. The goal is not to visit every room — it’s to visit the room that reduces uncertainty at the constraint.

Adoption Logic Map
Make the decision path visible.
Stakeholders · gates · decision conditions
Constraint Profile
Name the dominant condition.
What must be true for movement
Stakeholder Topology
See who controls release.
Power · risk · influence (not titles)
Value Chain
Trace where value stops translating.
Created → Experienced → Recognized → Authorized → Implemented → Rewarded
Workflow / Integration Lab
Where approval collapses under workflow.
Operational absorption · handoffs · adoption cost
Founder Topology
How power enters the system.
Presence · proof · positioning · power
NPI Baseline
Is your narrative usable inside this system?
Compatibility signals (not a grade)
Rooms are modular. Sequence is earned — not assigned.

Start here (two calm paths)

If you have interest but no movement
Use Adoption Logic Map to locate the gate, then use Constraint Profile to name what must be true for movement to be released.
Open Adoption Logic Map Open Constraint Profile
If you have movement but weak conversion
Use Value Chain to locate where translation breaks, then use NPI Baseline to see whether your narrative reduces uncertainty at that constraint.
Open Value Chain Open NPI Baseline
Soft guidance only. You control pace and sequence.

AI’s role (limited, intentional)

AI may assist signal visibility
Pattern spotting, ambiguity detection, summary drafting — to reduce blind spots and cognitive load.
Assistive, not authoritative
AI does not replace judgment
Humans interpret, choose, and act. The Lab is designed to preserve founder agency.
No automated decisions
Learning comes first
If something is meant to teach, we do not over-automate it. We keep it calm and honest.
Teaching > tooling
Numbers are directional
When we use levels (Low/Medium/High), they are signals — not grades and not rankings.
Directional, not performative

Next

Enter the room that matches what’s happening in your system. If you’re unsure, start with the Adoption Logic Map — it’s the clearest orientation instrument.

Enter Adoption Logic Map Enter Value Chain Enter Workflow / Integration Enter NPI Baseline
Soft guidance only. You control pace and sequence.