The Lab · Entre-SLAM
Narrative Intelligence Lab Teams & Institutions
Narrative intelligence for teams that sell, change, and deliver.
Most organizations believe they have a messaging problem. Many actually have a decision and adoption problem.
Narrative intelligence makes the invisible visible: who decides, how risk is managed, where alignment breaks, and why “interest” doesn’t convert into action.
This is a diagnostic environment.
We reduce uncertainty by mapping real decision pathways, locating friction, and testing what holds under constraint.
Where this helps
Enterprise Sales
Buying committees, procurement, compliance, risk, and “silent no” dynamics. Map who decides, why deals stall,
and what conditions create movement.
Sales · RevOps · Enablement · ABM
Transformation & Change
Programs fail when narrative doesn’t match lived reality. Surface the adoption conditions inside teams,
and design change sequences that hold.
Strategy · Operations · HR · Internal Comms
Cross-Functional Alignment
When teams disagree, the issue is often hidden assumptions. Make belief, risk, and incentives visible—
then align without theater.
Product · Sales · Legal · Finance
Regulated & High-Stakes Adoption
Healthcare, finance, public sector, and mission-critical contexts require realism. Identify veto points,
reduce ambiguity, and test adoption logic before scale.
Compliance · Risk · Procurement · Policy
What teams get
- Decision Pathway Map — who influences, who approves, who can veto, and how decisions actually close
- Friction & Risk Zones — where adoption slows (and why), including “silent no” dynamics
- Assumption Inventory — beliefs currently doing work that evidence hasn’t confirmed
- Signal-Based Experiments — small tests designed to reduce uncertainty, not prove success
- Alignment Language — shared framing that prevents cross-functional drift
The outcome is not better messaging.
The outcome is decision clarity: fewer surprises, faster alignment, and cleaner movement through real systems.
Signals we surface (before they become problems)
Most initiatives don’t fail because teams lack effort or intelligence. They stall because early signals are missed, misread, or ignored.
The Lab surfaces these signals early — when they are still actionable.
Decision Authority Clarity
Whether teams can clearly distinguish influence from approval — and identify who can actually say yes, no, or stop progress entirely.
Common risk: Deals stall after “strong support.”
Assumption Load
Where beliefs, optimism, or precedent are doing work that evidence or testing has not yet done.
Common risk: Confidence replaces verification.
Friction Location
Whether resistance is abstract (“change is hard”) or precisely located in roles, processes, incentives, or constraints.
Common risk: Teams argue without addressing the real blocker.
Status Quo Functionality
Whether teams understand what the current system protects, enables, or prevents — not just what they want to replace.
Common risk: Change efforts trigger defensive immunity.
Certainty Calibration
Where language signals premature certainty — outcomes framed as inevitable before conditions are specified.
Common risk: Surprises surface late, when stakes are high.
Ecosystem Dependence
Whether success relies on favorable environments, relationships, or access that may not exist elsewhere.
Common risk: Replication fails outside pilot contexts.
Why this matters for teams
These signals rarely appear in dashboards or retrospectives.
When they’re visible early, teams can adjust sequencing, expectations, and design —
instead of absorbing delays, cost overruns, or reputational damage later.
How the Lab works with teams
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Orientation & BaselineA short diagnostic to surface current narrative posture, hidden assumptions, and decision ambiguity.
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Decision Pathway MappingIdentify real stakeholders, veto points, incentives, risk thresholds, and the conditions required for “yes.”
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Friction & Experiment DesignDesign small tests to reduce uncertainty—where teams tend to guess, over-explain, or over-index on confidence.
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Synthesis & SignalsCapture what changed, what holds, and what needs to be true for adoption across systems and accounts.
AI is used in a limited observational role—surfacing patterns and ambiguity, not making decisions. Facilitation focuses on visibility, not performance.
Ways to engage
Diagnostic Sprint
60–90 minutes
A fast visibility session for leadership or revenue teams to locate decision ambiguity, friction, and misalignment.
Workshop Lab
Half-day or full-day
Map decision pathways, surface assumptions, and align language across functions. Best for complex deals or change initiatives.
Rapid Validation Lab
2–4 weeks
Run signal-based experiments, synthesize outcomes, and build a durable adoption model for teams and institutions.
We’ll recommend the lightest engagement that produces meaningful visibility.
The Narrative Intelligence Lab is designed with accessibility and inclusive design principles in mind, including alignment with Web Content Accessibility Guidelines (WCAG). If you require accommodations or have accessibility needs, please contact us.