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CX Design Sprint (Manufacturing)


  • Entre-SLAM, Inc. 206 East Huron Street Ann Arbor, MI, 48104 United States (map)

Customer Experience Design Workshop - Manufacturing

Welcome to our Customer Experience Design Workshop for the manufacturing industry! In today's competitive landscape, delivering a memorable and meaningful customer experience is essential for success. This workshop aims to equip manufacturers with the tools and strategies to design exceptional customer experiences in the manufacturing sector.

Workshop Objectives

  • Understand the importance of customer experience in manufacturing

  • Learn the principles of customer-centered design

  • Identify key touchpoints in the manufacturing customer journey

  • Discover methods to gather customer feedback and insights

  • Apply design thinking techniques to improve customer experience

  • Create actionable plans to implement positive changes in your manufacturing process

Workshop Agenda

Session 1: Introduction to Customer Experience in Manufacturing

  • Understanding the role of customer experience in manufacturing

  • Case studies of successful customer-centric manufacturing companies

  • Identifying the challenges and opportunities in manufacturing customer experience

Session 2: Customer-Centered Design Principles

  • Exploring the fundamental principles of customer-centered design

  • Personas: Creating profiles of your target customers

  • Mapping the manufacturing customer journey

Session 3: Identifying Key Touchpoints

  • Mapping the touchpoints in the manufacturing customer journey

  • Understanding pain points and areas for improvement

  • Leveraging technology and automation to enhance touchpoints

Session 4: Gathering Customer Insights

  • Methods to collect customer feedback and insights

  • Surveys, interviews, and focus groups

  • Observing and analyzing customer behavior

Session 5: Applying Design Thinking in Manufacturing

  • Introduction to design thinking methodologies

  • Ideation and brainstorming techniques

  • Prototyping and testing solutions to improve customer experience

Session 6: Implementing Positive Changes

  • Creating an action plan to implement improvements

  • Engaging employees in the customer experience transformation

  • Measuring and tracking the impact of changes made

Workshop Benefits

By attending this Customer Experience Design Workshop, manufacturers will gain a competitive edge by:

  • Understanding the crucial role of customer experience in manufacturing

  • Identifying pain points in the customer journey and developing targeted solutions

  • Learning how to gather valuable customer insights and feedback

  • Applying design thinking methodologies to drive innovation in the manufacturing process

  • Creating actionable plans to implement positive changes that improve customer satisfaction and loyalty

Join us at this dynamic workshop and unleash the power of exceptional customer experiences in manufacturing. Together, let's chart a new course toward customer-centricity and embrace the opportunities it brings!

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November 6

CX Design Sprint (Retail)