The $30 million Michigan Good Food Fund hosted the brand-focused training and the pitch event at Next Energy in Midtown. The 10 founders had five minutes each to describe their brands convincingly to a judge panel and audience.

I don't know, seem kind of cool that we beat "The Worldwide Leader in News" to this story by about a year. Kudos to the organizers behind Entre-SLAM, the storytellers salon for those with a business bent.

“Think of this as an intense, eight-week MBA-type experience for social enterprises,” said Christa Chambers-Price, spokeswoman for the program and founder of the Ann Arbor, Michigan-based business storytelling incubator Entre-SLAM. “This is an action-oriented experience that pushes entrepreneurs to achieve the impossible.”

This urban business storytelling competition will bring innovative solutions to communities to remove barriers to health and well being. The EmPOWERED to Serve competition is an opportunity for urban-based companies and organizations to affect community change.