Alerje wanted to give families managing food allergies a break and connect with them in a way that went beyond being seen as just a ‘health-tech’ company. We pitched an unconventional marketing campaign to the CEO, Javier Evelyn. Instead of trying to communicate and build a connection beyond being seen as just a tech company, we decided to make meaningful connections in ways aligned with our values. So, we birthed a new “world” and invited these families into it every month.