The Virtual Innovation Center - ViC!
The Virtual Innovation Center is a platform and community that provides marketing strategy development, brand storytelling training, accountability partners, and operational support for founders.
Unleash your brand's transformative potential for growth and impact by leveraging the dynamic capabilities of AI, machine learning, and personalized coaching. Our pioneering initiative seamlessly integrates the precision of artificial intelligence, the artistry of storytelling, and genuine human support to redefine how you engage and dominate your market.
The Virtual Innovation Center serves as a crucial lifeline for founders navigating the challenges of accessing funding and managing day-to-day operations. We provide steadfast support for essential operational services, empowering you to focus on propelling your brand towards success.
PILOT ENROLLMENT: May 31st - August 31st.
What You Can Expect
MARKETING STRATEGY DEVELOPMENT
‘Blue Ocean’ Strategy Development
Brand Messaging & Storytelling
Brand Mission and Purpose Building
Customer Empathy Design & Analysis
PERFORMANCE MANAGEMENT
Lead Management and Pipeline Development
KPI Development and Monitoring
CRM and Contact Management
A Private Marketing Management Platform
FOUNDER SUPPORT
Accountability Partners
Access to ‘Just-in-Time’ Grants
Opportunities for Exposure
Introductions and Connections
What You’ll Accomplish
A 90-Day Marketing Plan + Brand Messaging & Storytelling
You'll be assigned a strategist to help you craft and manage an effective 90-day Marketing Strategy Campaign. From goal setting and brand positioning to implementation, your virtual marketing department will be focused on you and your brand.
Center Stage Prep & Brand Storytelling
You'll delve deeply into comprehending your brand identity, essence, and journey to ensure that your brand's narrative deeply resonates and captivates your target audience, key stakeholders, and potential investors.
Proficient in Understanding How Data Science & Machine Learning Works
You'll discover how to leverage data science techniques to uncover the underlying factors driving the success of your marketing campaigns. Additionally, you'll master the art of predicting customer behaviors, enabling you to craft highly targeted and personalized marketing strategies with precision.
Data Science and Machine Learning
In just 90 days, you'll gain a comprehensive understanding of the factors driving the successes and failures of past marketing strategies. With this knowledge, you'll learn how to harness data to enhance customer acquisition efforts and develop more targeted, personalized marketing strategies.
A Contribution to a Study About the Social Determinants of Entrepreneurship (SDoE):
Understanding and addressing the Social Determinants of Entrepreneurship (SDoE) is essential for promoting inclusive economic growth, fostering innovation, and creating opportunities for individuals from diverse backgrounds to thrive as entrepreneurs.
Access to Emergency Stop-Gap Grants
As a valued participant in the pilot program, you'll have access to a range of emergency grants tailored to address pressing needs, including provisions for food, housing, healthcare, alleviating food insecurity, and covering utility payments.
THE CASE FOR THE VIRTUAL INNOVATION CENTER
“If we don’t spend a dime on marketing, will people be aware of our brand and understand what it stands for?”
The real world of marketing is this: You don’t have a big marketing budget, so you have to depend on people “creating” your brand for you.
— Guy Kawasaki
Marketing Strategy Innovation & Analytics
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