American Heart Association - Value Chain

Value Chain Links

Value does not disappear — it weakens when one link stops translating clearly to the next.

Assumptions weaken value when they replace visibility as work moves across roles, time, and systems.

System: —

Break point: —

Updated: —

Trace Where Value Doesn't Transfer

The Six Value Chain Links

Each link carries value forward — until translation weakens. This helps you locate where value stops being legible across a decision boundary.

Created

What value do you claim exists? Not the pitch — the actual change in the world.

Experienced

Who actually feels the benefit (or pain relief)? Often different from the approver.

Recognized

Who agrees it matters — and why? Clinical, ops, finance, quality recognize differently.

Authorized

Who can approve movement (budget / contract / policy)? Authority plus safety.

Implemented

Who must change workflow to make this real? This is where “yes” quietly dies.

Rewarded

Who benefits safely if this works? If no one wins, adoption won’t persist.

Example (how links weaken): A pilot shows results (Experienced) but Finance can’t see “budget-safe savings” (Recognized) — value didn’t vanish, it stopped translating.

Pick the break point

Where is translation breaking right now?

A break point marks where value stops translating cleanly — not where effort stops.

Created ⇄ Experienced

The value exists — but it doesn’t translate into a consistent felt experience for the intended user.

Experienced ⇄ Recognized

The benefit is felt — but it doesn’t translate into “this matters here” (credibility, priority, legitimacy).

Recognized ⇄ Authorized

People agree it matters — but it doesn’t translate into safe approval (budget, contract, policy).

Authorized ⇄ Implemented

Approval exists — but it doesn’t translate into workflow survival (integration, burden, ownership).

Implemented ⇄ Rewarded

The work is live — but it doesn’t translate into durable reward (incentives, credit, renewal, protection).

Note: ⇄ indicates a translation break, not a failure.

Save the receipt

Value Chain Finding (Lab Snapshot)

Break point

—

Where value stops translating cleanly.

Translation missing

—

What must become legible for value to travel again.

Most likely gate affected

—

This changes interpretation and next action.

Next room

—

The next room reduces uncertainty at the break point.

System (context)

—

Provider, Public Health, Procurement, Education, Hybrid, etc.

Submit your Value Chain details
Capture your chain as it exists today — not how you want it to look.

Typeform

Weak conversion is rarely a persuasion failure. It is usually a translation failure across a decision boundary.

Value Chain Breakdown Example

A translation break is where value stops being legible across a decision boundary. Use the example as a pattern — then pick your break point.

Example system

Payer Provider

Scenario

Care teams feel benefit (Experienced), but the payer can’t see “budget-safe savings” (Recognized). Value didn’t vanish — it stopped translating.

This does not record performance — it records where translation breaks.

After you submit

Your submission becomes a Lab Snapshot we use to generate the next useful room — without guessing.

We confirm the break point (or adjust it if the evidence points elsewhere).
We name what’s missing in translation (what must become legible for value to travel).
We identify the most likely gate (risk, workflow, approval, incentives).
We route you to the next room (Adoption Logic / Workflow Absorption / Narrative Performance).

You’ll receive facilitator notes and a recommended next move based on what your system can safely say “yes” to.

Email Support

Flag blockers or request facilitator support.