Latina Women & Entrepreneurship

Market Segmentation and Consumer Data

Latina entrepreneurs play an important role in creating companies, the study found. Latinas now own 44% of Latino businesses. From 2007 to 2015, nearly half of the growth in new Latino businesses came from firms started by women. That compares to much lower growth rates for female white (13%) and black (20%) entrepreneurs. While the growth is impressive, the firms started by Latinas tend to be small. Only 30% of the Latino firms with $1 million or more in annual revenue are owned by women.