The American Heart Association
Brand Story Accelerators
Nationwide campaigns to scale innovation that addresses health inequities.
Markets: Tech, Food-as-Medicine, Social Enterprise, Non-Profits, & HBCUs
The American Heart Association - EmPOWERED to Serve
Big Results: An over 1400% increase in funding in under 4 years
As a result of the successful launch of the 2017 Urban Health Accelerator, which distributed $35,000 in grants, the UHA has attracted additional support and funders who want to partner with the AHA to make a difference. That incredible energy has increased the number of grants to more than $1.5 million.
The American Heart Association mission is “to be a relentless force for a world of longer, healthier lives”. No singular institution or organization can be effective at fixing the multitude of challenges broken systems have unloaded on our communities, nor should they. In October 2018, the AHA launched the inaugural EmPOWERED To Serve Summit in Washington, DC. The American Heart Association convened a myriad of partners from across the country to build upon the progress made to create a "culture of health" in diverse and under-resourced communities across the United States. The goal of the summit was to "EMPOWER" their partners and alliances to collaborate and create tailored solutions for their local community that will improve health and wellbeing. As part of the summit, the EmPOWERED To Serve Urban Health Accelerator (UHA) was launched. The AHA recognized that the solutions to community needs most often reside or are “born” in the community through individuals that, at heart, are seeking to make lives better.
A Turn-Key, Brand Story Accelerator Experience
PURPOSE: invite entrepreneurs to change the world
Mission: Invite entrepreneurs to take their ideas for health innovation and use them to make urban cities healthy
Our role was to create an experience that would accomplish three major priorities:
Invite innovators in underrepresented areas to step up and take on challenges in their backyard
Increase the affinity of the AHA and EmPOWERED to Serve brands in these markets
Scale innovation through leveraging the AHA network and grant dollars
Real Impact in Communities
Maria Rose Belding, founder of the MEANS Database, increased her food rescue program from 10,000lbs to 50,000lbs in a year. That year, her work was recognized by CNN as she was named a 2018 Top 10 Honoree of their CNN Heroes Program.
Leah Lizarondo, founder of 412 Food Rescue, increased her food rescue program from 1,000,000 lbs to 5,000,000 lbs in a year. She also expanded her mission to three additional cities. Leah was a finalist for the Fast Company’s 'World Changing Ideas’ campaign.
Dr. Francoise Marvel, founder of Corrie Health, has attracted major partners such as Apple Inc., Johns Hopkins University and Abbott Pharmaceuticals to join with her in expanding her mobile app and patient recovery program for former heart attack victims.
and more…
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American Heart Association
Founded: 1924 Loc: Dallas, TX
With more than 20 million volunteers and supporters, the American Heart Association is the nation’s oldest and largest voluntary organization dedicated to fighting cardiovascular diseases.
What Entre-SLAM Delivered
The Showcase Expo Design
Judging Criteria
(in alignment with AHA Goals)Media Representation
Event Design and Production
Stage Design and Production
Video Production and Design
Website Design and Support
Setting Project and Community Impact goals with the winners and monitoring their progress for 60-90 days after the event.
What Entre-SLAM Delivered to Candidates/Teams
A blended e-learning, individualized coaching, and mentoring curriculum that included:
Online Courses
Workbooks
Digital Journaling
One-on-One Coaching
Team Coaching
Media Preparation
Customer Discovery
Product/Service Prototyping and Beta Testing
Access to Industry Leaders and Global Brands for Additional Mentoring and Exposure
Brand Storytelling & Stage Preparation