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Brand Story Accelerator - $70,000 Grant

  • National Museum of African American History Washington, DC (map)

Tell Your Story on the Big Stage at the National Museum of African American History and Culture!

If you have ever looked around and said, ‘THIS right here, is a mess!’ and then right afterward said, ‘I can fix this!’, you’re in the right place.

This opportunity? Wait for it…you’ll be on the big stage in Washington, DC at the National Museum of African American History and Culture. Your day will be filled with a tour of the museum (Michelle and Barack, we’re coming!!), media interviews, a makeover, an exhibit of your work, and of course, telling your story in front of folks who can help you make your purpose and mission a reality.

Okay, okay….I’m READY!

Best for:
Tech, Social Entrepreneurs, and Non-Profits

Here’s what you need to know. One, the process is intense. Just because we push for having 10 teams, there is zero guarantee, we’ll end up with 10.


Check out the schedule below.

May 1 – July 10th (until 11:59pmPST)
Applications are open.

July 31 – August 2
Qualified candidates are notified if they are invited to continue.
(Everyone will receive notification, one way or the other.)

August 7 – September 27
Accelerator training begins.

October 17
EmPOWERED to Serve Business Accelerator™ Finale

Entre-SLAM along with The American Heart Association, will provide up to 10 selected teams with the tools, people, and talent to take your purpose and mission and put them both to work, in real time. This experience is not like any other ordinary training opportunity, but one that will be tough, demanding, and pushes you and your business to the absolute limits. We do this only to help you create the best, most competitive version of your wildest dreams!

What can you expect:

You’ll be a part of a family that starts off as a band of 10 that, if you do the work, we will eventually connect you with the AHA’s vast network of millions.

We’ll work with you shoulder-to-shoulder to break down what you think you know so that together, with a team of support, you’ll transform your concept to an elevated and effective solution.

You’ll be groomed to present your purpose/mission and story in front of a hand-picked audience of potential investors and influencers who are eager join you on your quest to unlock your fullest potential, get to know you and your efforts are so that you are their number one on their speed dial. (Wait…am I showing my age? Does ANYONE do speed dial, anymore??)

And my favorite part?

You’ll have a ride-or-die with you on this quest. That’s me. Yes, I’ll be your toughest critic but I will also be your biggest defender. I can’t help it, it’s the Army way. It’s MY purpose and mission to be that for you.

Ready to level up? Let’s GO!


✓ Made it to the big stage and honored as one of CNN’s Heroes program

✓ Recognized by Fast Company magazine as one that is delivering world changing ideas.

✓ Is now partnering with Special Olympics for a nationwide campaign

✓ Has went from rescuing thousands of pounds of food to millions

ALLL of them have gotten on the last nerve of the Lead Facilitator but she LOVES all of her babies.

*the reference to ‘babies’ is both a term of endearment and a state of existence in this world of reflection and deep work on your brand. Christa is the ‘mother bear’ that is with you every step of the way until you walk of the stage.

Earlier Event: June 20
Detroit Startup Week - Entre-SLAM