Brand Story Cohorts 2019 Schedule

You’re about to embark on a challenging but rewarding journey. Make no mistake, no matter how certain you are that you have your sh*t together; you will have a moment where you feel overwhelmed or incapable was you go through this process of discovery. Get comfortable with that fact now.
— Kathryn Doornbos, Ph.D., Founder of Redemptive Cycles Birmingham, AL

Brand Story Accelerators & Cohorts

The Brand Story Accelerators & Cohorts guides teams through a rigorous, six-to-eight-week curriculum that focuses on strengthening business models. The core curriculum instructs on design thinking, customer discovery, market positioning, brand development and storying to craft sustainable and scalable messaging and solutions.

What To Expect

Week One
Customer Insights, Experience, and Customer Journey Mapping

Week Two and Three
Visualization, Brainstorming and Prototyping 
(will need space and refreshments secured for up to 20 people. See Addendum B for Space Details)

Week Four
Brand Story Generator Activity: 10/30/60 Challenge, The Founder/Customer/Brand Story combined, Brand Statement Differentiator

Week Five
Pitch Deck Designs and Prep for Showcase Night 
(will need space and refreshments secured for up to 20 people. See Addendum B for Space Details)

Week Six
Final Prep and Showcase Night

Who Should Apply

  • Entrepreneurs

  • Social Entrepreneurs

  • Tech Entrepreneurs

  • Non-Profits

  • Startups in ideation mode or that have been in business for 5 years or less