2018 Influencer Marketing Report

2018 Influencer Marketing Report


Influencer marketing is a form of marketing in which the focus is placed on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers. This report covers the effectiveness of influencers in the areas of finance, blogging and the various social media platforms. Topics includes:

  • Methods brands use for attracting social media followers worldwide 2015

  • Social media platforms used by social influencers as of January 2018

  • Leading challenges of influence marketing in the U.S. 2017

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