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Brand Cohorts - Cohort 1

  • Zingerman's Cornman Farms 8540 Island Lake Drive Dexter, MI 48130 USA (map)

It’s time.

You have an incredible talent and a phenomenal idea. Your brand, however, and its story is well, lacking. The process of turning your brand around will take guts and will require you to go deep in reviewing your entire journey and we’re going to do so in six weeks. The Brand Story Accelerator is a brand makeover experience that will focus on helping you and your team discover, build and/or improve what makes your brand unique, deeply understand the customer and markets better in order to build compelling marketing strategies, & explore innovative branding design solutions.

In 6 weeks, you’ll be challenged to go deep on your brand and how it is supposed to

Requirements prior to acceptance: A site visit evaluation and 2-3 recommendations

Week 1 - Market Insights | Competitive Analysis | Package Evaluation

Week 2 - The Customer Story

Week 4 - Prototyping & Testing 

Week 5 - The Brand Story

Week 6 - Showcase Night at the [Location to be named]

Showcase Night will feature a final storytelling event in front of industry leaders and a walk-through expo of the candidate's prototypes.

Throughout the experience, participants will have the choice to participate in additional related modules. These optional modules will feature a variety of accomplished professionals who specialize in knowing how to build sustainable, industry-leading businesses.

  • Doing Business in Ann Arbor

  • PR/Media Opportunities - Traditional

  • PR/Media Opportunities - Digital

  • Pop Up Design and Strategies

  • Managing Your Finances (or repairing them)

  • Managing Your Health (physical/mental)

  • Franchising: Explore Different Models & Options

  • Operations Control & Growth

Earlier Event: April 28
AHA/UHA/HBCU Showcase Night