You’re sitting there when it happens again.

That tightening in your chest.

• One more meeting
• One more review
• One more “quick sync” that somehow becomes a project

People are engaged. They’re thoughtful. They ask smart questions.

And still — ninety days in — nothing moves.

That irritation isn’t impatience. It’s being handled — by process, by polite uncertainty, by the kind of delay that never calls itself “no.”

Inside systems like this, progress doesn’t respond to enthusiasm. It responds to conditions.

Adoption Logic is the set of conditions that must be true for a decision to move from interest to commitment.

Not as jargon.

As recognition — of what the system already understands, even when no one says it out loud.

Naming those conditions doesn’t make them harsher. It makes them visible. And visibility changes where you put your effort.