Entre-SLAM is pleased to offer Center Stage, a two-day intensive program to lift and enlighten start-up companies seeking next-level funding. Center Stage is designed to help companies discover and define their competitive advantages, increasing the odds of success in securing further investment. Led by faculty with strategy, customer, branding, and investor savvy, course work pulls from entrepreneurial, corporate and government insights to connect directly with the needs of each enterprise.
Phase 1: The Company Story: Define customer needs and tailor your brand message to make your ideas concrete and compelling.
[virtual coaching + online course + office hours]
Phase 2: The Customer Story: Deep dive into customer acquisition strategies while gaining effective market research, forecasting and trends techniques.
[group coaching + white paper reading + office hours]
Phase 3: The Investor Story: Understand how to leverage your competitive advantage and learn critical capital raising strategies. Your business model will be reviewed and candid feedback will be provided from angel and venture capital professionals.
[group coaching + pitch deck review + office hours]
Phase 4: Center Stage: Put it all together. Learn storytelling strategies, perfect the 10-second pitch, improve your pitch deck design, map out and understand your social network. 5-10 companies will present their stories in front of a panel of investors, corporate and media professionals.
[group coaching + office hours]
Christa Chambers-Price is a military intelligence Army veteran and former FBI analyst. For over 20 years, she has been an award-winning designer, brand strategist and marketing professional. Her work has been used from corporations like Bank of America, to startup incubators like StartCo and faculty at Harvard University. As the founder of Entre-SLAM, a business storytelling venture, she has combined her training to help brands discover and own their unique competitive advantage. Since 2012, Entre-SLAM has worked with over 1,000 first and second stage companies and has developed the Business Story Generator Canvas, a mapping tool that captures a brand's journey and its unique narrative. Recognized by CNN/Fortune, Entre-SLAM pushes to ensure game changing results for the both the brand and the visionaries behind it. Christa holds a BA from The University of Michigan with an emphasis on English Literature and the Russian language.
Dr. Lauren Bigelow
Dr. Lauren Bigelow has served as CEO of the Growth Capital Network (GCN) since 2010. She provides strategic, project management, research, analytic, and evaluative services for the philanthropic, health care, and innovation communities. Lauren brings 17 years of experience in the Michigan entrepreneurial ecosystem and early stage investment community. She has worked closely with a number of entrepreneur initiatives and created curriculum for commercialization programs at MSU, MTU, and UM. Prior to GCN and before its ‘09 acquisition by Bloomberg, she was the North American Commercial Director for New Energy Finance as well as the Managing Director of the Cleantech Group for five years. Lauren is a partner with the Wolverine Angels and an investment advisor for the Zell Lurie Fund and Belle Capital Michigan. She is a finance lecturer at the Ross School of Business; holds a BS from the University of Michigan, MS and PhD from Northwestern University.
As a marketing warrior with innovation super-powers, Ann Hanson turns big ideas into breakthrough products. Leading multi-million dollar product growth at Black & Decker, Coleman, Igloo and Petmate, Ann is renowned for cutting-edge insights into customer trends and behavior. With a distinct talent for identifying category white space, Ann fast-tracks product development to seize market share before competitors know what hit them. In addition, Ann is a master-diva at developing visual and verbal identity, implementing brand story across traditional and social media platforms for B2C and B2B markets. Check out the spoils of her victories: AdAge Marketing 100, Gold Effie for advertising, Fortune's Top Ten Products of the Year, IDSA/IDEA Gold award for product design and multiple Edison Awards for innovation. Armed with her undergraduate in engineering as well as her MBA from top-rated Northwestern University Kellogg School of Management, Ann is happy to go to battle with you!
Captivating, inspiring and engaging! From the television screen to the stage, Lee Thomas, a 4-time Emmy Award winner, has made a career on capturing an audience's attention. For the last 20 years Lee has been part of the morning show at WJBK Fox 2 in Detroit Michigan, as a news anchor, entertainment reporter and has guided news coverage, providing performance and content strategies. Lee is also a movie critic and voting member of the Broadcast Film Critics Association (Critic’s Choice Awards). Lee is a best selling author and a member of the National Speakers Association, traveling the globe motivating businesses from Google to Vanguard and keynoting conferences from Austria to California. As a performance coach, Lee’s specialty is finding heart in a message and maximizing impact on delivery. This former national college forensics, drama and debate champion, has a BA in Mass communication from George Mason University in Fairfax, Virginia.
Who Should Participate:
This experience is best suited for founders or another high-level executive with deep knowledge of the organization's vision and its past journey. This person is also responsible for raising funding for the venture. Deadline for registration: Friday, February 21st, 2017.
CenterStage costs $295. The program fee covers group classes, office hours, one-on-one coaching, the 'Find Your Why' online course, class materials, meals and a ticket to the 2-day conference.
19 East Chicago
19 E 21st St
Chicago, Illinois 60616
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